If you purchase a copy of Transforming The Telco you will receive a complimentary copy of Delivering the Digital Economy.

Digital transformation is undoubtedly the challenge of this generation of Telco executives, and how well we handle it will determine the shape of the Telco industry for decades to come.  If we handle it poorly, we will watch the Telco influence being stripped away year on year, until it has little to offer beyond being a communications utility that competes primarily on price.  If we handle it well, we will see multiple new types of Telcos emerge, each one ready and able to compete with the rest of the digital economy.

Transforming the Telco is the latest book by industry thought-leader Martin Creaner, addressing the complex challenges presented by digital transformation.  To gain an insight into some of the key concepts addressed in this book see below.

The global digital economy is evolving at a speed that is truly remarkable. Every service, across every vertical industry that can be delivered digitally is becoming digital, and this is fundamentally changing the business models and market structure of the global economy, creating a whole new generation of winners and losers!

This book by renowned industry thought-leader Martin Creaner exposes the key dynamics of the digital economy and the major technology changes that are underpinning this new economy. Based on hundreds of interviews with leaders from the communications world and its adjacent industries, Martin shares insights on what is really happening and how to adapt to these changes.